McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon
McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon
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McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon

McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto LeonMcDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto LeonMcDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon


Jan 31st - Feb 15th

Virtual Reality


McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon

McDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto LeonMcDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto LeonMcDonald’s Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon


Jan 31st - Feb 15th

Virtual Reality


McDonald's x Humberto Leon

To ring in Lunar New Year with style, McDonald’s teamed up with fashion trailblazer Humberto Leon to curate a unique VR experience. The space showcased the Chinese-Peruvian American designer’s bold and unconventional take on a classic holiday tradition. 


The Zodiac animals in the VR space featured parallax-style renderings inspired by the Chinese cork carving dioramas and 3D wood puzzle models.

Unique Zodiacs

Humberto Leon pulled inspiration from pop-culture and leaned into his high fashion expertise to fuse colorful patterns with traditional Asian textiles. The exhibit featured Humberto's personal interpretation of each Zodiac animal.

Zodiac Horoscopes

The Zodiac animals were arranged according to the year you were born in and revealed what was in store for you in career, finance, love, wellness, and much more for 2022.

The Immersive Experience

AltspaceVR

Spatial

The VR Experience was open from January 31st - February 15th, 2022 and fans from around the world came together to explore the space, meet new friends, and share their wishes for the new year.   


Click below to learn more about the experience and don't forget to download the McDonald’s app to grab a bite to eat as you explore your horoscope!

Learn About The Experience
McDonald's Hall of Zodiacs: 2022 Lunar New Year by Humberto Leon in Spatial

Spatial

AltspaceVR

Spatial

AltspaceVR

AltspaceVR

AltspaceVR

Featured Artist Collaboration

Humberto Leon

Born to a Peruvian father and Chinese mother, Leon co-founded influential fashion brand Opening Ceremony in 2002, first as a retail destination in New York, Los Angeles, and Tokyo, and then as an eponymous label of women’s and men’s ready-to-wear, footwear, accessories. Known for their groundbreaking and eclectic merchandise collaborations, the company has been widely regarded as a pioneer of modern hypebeast culture. 


Following the success of OC, the Los Angeles native branched out into the world of luxury fashion, serving as the co-creative director of the French fashion house KENZO from 2011 to 2019. As the campaign for the release of his Fall/Winter 2018 collection at KENZO, Leon wrote and directed his first film, The Everything, starring Milla Jovovich, Alexandra Shipps, Kodi Smit McFee, and Leo Reilly.


Instagram: @humberto


Exclusive Merchandise Collection

Beyond virtual reality, we also worked with Humberto Leon to create an exclusive limited-edition merchandise line that featured the tiger illustration to celebrate Lunar New Year. 


Red Envelopes were distributed at select McDonald's restaurants across the nation on February 1st on Lunar New Year day.

McDonald's x Humberto Leon

Dive into the traditional zodiacs with inspirations from both Humberto Leon's childhood and pop culture inspirations!

Feng Shui Consultant: Cliff Tan


Cliff Tan is a Singaporean architect and published author. He graduated from the Architectural Association, School of Architecture in London. He is most widely known for his ability to plan and optimise awkward spaces using the principles of Feng Shui. He set up Dear Modern in 2016, a unique practice aimed towards the less wealthy and commonplace, offering a truly affordable, no-strings way to seek advice from an architect from anywhere in the world virtually. His aim is to optimise people’s homes and in turn their lives, using easily relatable principles of feng shui, democratising and making accessible the field of architecture and design to the wider public.

 

Instagram: @dearmodern

TikTok: @dearmodern


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